There’s something great about a company that embraces the multipurpose use of their products.
Not everything has to be pigeon-holed into categories. So what if I want to use an eyeliner as a lipliner. Is that so wrong? As in previous articles, I’ve talked about how products can be used in different and varied ways.
I like to think outside the box when I’m working with makeup, in with no pun intended, Alex Box also does!
She is the creative director behind the Illamasqua brand, and as those who’ve met her, or even seen her pictures, will know, she’s not afraid to use makeup in wild and imaginative ways. The first time I met her, she was wearing green eyeliner on her lips. I saw her sporting blue eyeliner at the IMATS, and as soon as she mentioned what was on her lips, they promptly sold out on their stand!
Illamasqua makeup has always been known for its universal products, stick a bit of shadow on your cheeks, some powder on your eyes, even your lips, wherever you fancy, but now they’re taking it one step further and bringing in a line of makeup for your body.
Its inspired by kinetic energy, and brings in flashes of light with products that are dosed up with light reflecting particles.
The visuals that have been created by Alex Box are an inspiration in themselves, and if you check out the Collection Pageson the Illamasqua site, you’ll see a video there with some scenes of her at work.#
The range is available from April 9th, definitely have a look at it, and definitely challenge your own alter ego and get the energy levels up!
Sam Donald
