If I was to create a makeup line, I would need to look no further than my front windows for inspiration. I live in a beautiful part of North Wales, in a small village called Bodelwyddan (pronounced bod ell with in). We’re surrounded by green fields and farmland, with views of the Clwydian Mountain range in one direction and the often snow-capped peaks of Snowdon in the other.
At 10pm at night, I watch trails of cars drive down the main road as workers leave the Hotpoint factory that sits on the outskirts of the village, next to the Carlsberg Depot, who’s trucks rumble up and down the road day and night.
From my bedroom window, I can see the ornate church built by Mrs Willoughby De Brook in 1860, in memorium of her late husband. The bells ring every Tuesday night, prompting me to remember my own wedding day there. The bell tower steps lead from the back of the church where there is a baptismal font that has life-size sculptures of Mrs De Brook’s nieces who drowned after they fell through ice whilst skating with their nanny. Their father committed suicide and the lecturn at the front of the church, beautifully sculpted with angels wings, was created in his memory.
In the grounds of the church are hundreds of military headstones in memory of Canadian soldiers who died here in Wales, in the First World War.
In the other direction, I can see the De Brook family castle, now a Warner’s Hotel, but had been previously commandeered during the war and used as a recuperation hospital for soldiers, many of whom lost their limbs and often their lives.
During the second world war, an estate of houses, Coronation Close was built at one end of this picturesque village, exclusively for use by Army personnel, many of whom either still live in them now, or their widows do.
In 2006, Bodelwyddan, having already witnessed great personal tragedy, was rocked to its core.
On November 5th, 2006, 5 year old Caitlin and 3 year old Aidan were smothered to death by their father and their bodies dumped in their bath. http://news.bbc.co.uk/1/hi/wales/north_east/6162349.stm)
Their home was in Coronation Close. 3 year old Aidan had been a classmate of my eldest son.
So if I was to use my village as inspiration for a makeup line, do I use the rolling hills and the sound of the church bells, or do I make reference to the heavy industry that blots the landscape?
Or should I use the deaths of the anonymous Canadian soldiers from WWI or the more recent murders of 2 beautiful children?
While I don’t know Sarah, the children’s mother, I do see her and her own mother in the village from time to time, but I cannot imagine a time when it would be acceptable to say “I’ve created a makeup line and decided to name a lipstick ‘Caitlin’ and a nail polish ‘Smother’” Its too sick to even contemplate.
Slightly less sickening, and more understandable would be something along the lines of “I’ve created a makeup line, inspired by Bodelwyddan, and rather than allow your children’s memories fade into notoriety, I want to celebrate their lives, and would like the key products to bear their names. This particular lipstick I’d like to call Caitlin is a colour I like to think she may have chosen to wear”
I really hope that this was the thinking behind MAC’s collaboration with Rodarte, who’s Fall line is inspired by the Mexican town Juarez where the visual imagery of women trudging to either work or death seemed like a good idea.
Thousands of women are raped, murdered and missing, and they are collectively referred to as the Dead Women of Juarez. Because I am not a political journalist, rather than make errors, or report incorrectly, I suggest the following as places to read in order to understand further why this collection by MAC and Rodarte has caused such controversy and outrage -
http://www.commondreams.org/view/2009/08/03-8
http://colorlines.com/archives/2010/07/rodartes_unfortunate_line_of_juarez-inspired_cosmetics.html
http://www.now.org/issues/global/juarez/femicide.html
Or you could rent a copy of BorderTown, the movie starring Jennifer Lopez and Antonio Banderas which is based on the murders and atrocities in Juarez. There’s a phenomenal amount of information out there, just google one word and your computer will overflow with heartbreaking images and text on the situation there.
Much like Bodelwyddan, my sleepy little village in North Wales, Juarez appears outwardly to be peaceful and beautiful, but there is a history of murder and tragedy, a history that is made and repeated on a near daily basis.
On a slightly more personal note, though I have used my village as an example, I can’t imagine a time where I would ever use a murdered person as a marketing tool, or as a name for a makeup product. I have inner conflicting issues with Illamasqua’s Sophie pencil. I think I’d prefer something louder and prouder to honour me, though I understand why they’ve added a signature piece to their campaign, and love what they are doing with it.
Of course one does wonder what was happening in the meetings at MAC when they chose to name a product Ghost Town.
I live in hope that it was a group of creatives who didn’t know the back story and were handed a set of images and told to ‘say the first thing that comes into your heads’.
If that is the case, there may yet be a Phoenix that rises from these ashes, if it’s not, then it will be a controversy too far.
Many will remember the Anti MAC campaigns of 2005/06, when a handful of freelance makeup artists were booked for a fashion show, only to be bumped off when MAC offered to sponsor it, providing their own artists. Within days, the stories (and Chinese whispers) had whizzed around the globe, with freelance artists actually putting Anti MAC logos on their websites.
In fact, it was a hotly discussed and debated topic on MAF right in the middle of it, however, it was in our private area on the original forum, so I can’t reference it, it’s gone into the cyber ether.
However, there were many artists, worldwide, who were very vocal about their Boycott of MAC, but after the storm passed, they quietly removed the logos, and drifted back to the MAC counters.
Will this be the same? What’s different now though is that bloggers and youtubers are much more part of the makeup inner world than it was 5 or 6 years ago, and within minutes of the rumblings of this ‘story’, blog posts and videos were being posted up with the authors telling of their feelings.
Many bloggers and youtubers are saying that the collection should be removed, or all of the proceeds to go to these women, whereas others are saying that the awareness that this has created is the silver lining.
I can’t see that MAC will remove the collection, as the saying goes, no publicity is bad publicity, and even if they did, all they would do is rename and re label the products, so it would be a pointless exercise, the original intent would remain. But equally, should they be forced to remove a collection, or even to explain themselves? We’ve all at some point in time had issue with someone and said ‘I shouldn’t have to explain myself to you’ and perhaps MAC will say the same.
Whatever the right or wrong of this is, is really down to each individual, and should that individual choose to boycott this collection, will they do an out and out boycott of MAC altogether? In the online beauty world, the likes of Temptalia and Specktra’s successes have been born out of a devotion to MAC, and in fact Lauren Luke, the UK’s most famous online makeup export also started on the road to fame using almost exclusively MAC products. I wonder what their opinions may be. *At the time of writing, I have asked all 3 for a quote, and at this time, none has been forthcoming.
MAF though, has joined forces with a group of British Bloggers to get this as widely distributed as possible. MAF has a readership of 1 million a month, most of whom are neither bloggers or readers of bloggers, so I urge you readers in particular to please put forward your thoughts in the section below, but to also read the following blogs.
http://www.ladyofthelane.com/ who hopes that this will raise awareness of the plight
http://www.mizzworthy.com/ who doesn’t intend to buy from the collection, and feels that the apologies made so far, are only papering over the cracks
www.BritishBeautyBlogger.comwho is of the opinion that MAC and Estee Lauder didn’t do even basic research into the women of Juarez
http://www.beautymouth.com/ Caroline explains the process and length of time that goes into creating a makeup line, and questions how many might have been privvy to the pending collection before it got to the stage its at now.
www.getlippie.com who asks not specifically for a boycott, but for MAC to redress the situation and to clarify their new statement where they say they will donate a portion of the proceeds to the causes out in Mexico
http://www.londonmakeupgirl.com/ says “‘MAC may claim that this collection is highlighting the situation in Juarez, but a collection based around ghostly pale faces and darkened eyes does not seem to me to be a particularly sensitive way of bringing attention to the troubles there”
And for any bloggers out there who wish to have their voices heard beyond the usual blog circles, you are most welcome to add your links and comments below also, in fact, they would be welcomed.
At the time of writing, I and other industry personnel are collating our resources and industry contacts, and are preparing them for the mass publishing of this and similar articles.
Further suggested reading:
http://www.bangsandabun.com/
http://big-fashionista.blogspot.com/
http://www.vexinthecity.com/
http://www.sofarsochic.co.uk/
http://www.lesalondebeaute.com/
http://www.londonbeautyqueen.blogspot.com/
http://www.kraseybeauty.com/
http://www.makeuploveer.blogspot.com/
http://www.the6inchstilettos.blogspot.com/
http://www.sparklesandbows.blogspot.com/
http://www.healingbeauty.co.uk/
http://www.reallyree.blogspot.com/
http://www.just-nice-things.co.uk/
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