Its here, and its live, and it’s in stock!
If you are an Urban Decay fan, you will be well aware of how massively successful the Book of Shadows collections are, and just how desperate women (and men!) were to get their hands on the Alice in Wonderland set. Its huge success was in most part down to the eyeshadow content, but in my opinion, a lot was down to the clever and innovative packaging design with the hugely popular pop-up scenes.
Urban Decay know’s its market, they know just what the fans want, and just what to do to make themselves stand out. Why ignore a formula that works well, and in keeping with that, they have just released their 3rd book of shadows, this time, in the pop-up style of Alice in Wonderland, but featuring iconic scenes from New York City; yellow taxi cabs, the Empire State Building, the Statue of Liberty etc.
However, you can’t just buy a product based on it’s packaging. Okay, die hard fans can, but for those who like to get their money’s worth out of a product, its essential to look beyond the pretty package, and look to see what’s inside the box.
16 eyeshadows in colours; Perversion, Loaded, Uzi, Rush, Last Call, Rockstar, Money, Midnight Cowboy Rides Again, Haight, Mawi Wowi, Smog, Bordello, Radium, Snatch, Suspect, Psychadelic Sister. Yes, that is another Midnight Cowby Rides Again, and some may criticise Urban Decay for putting it in again, but actually, its in all likelihood because its a darned good base colour, one that works well for a single wash of colour, but equally one that works well as a highlight, contour definer, crease enhancer…
The colours are great, its a mad mix of brights and vibrants, and in my mind, pretty much what you expect when you think of New York City and the bright lights of the city there.
I have to mention the extras you get, a couple of 24/7 pencils, which, if you’ve read my previous articles, you’ll know are a MAF must have, plus the primer potion.
All in, for £30, you’re getting 19 different products, making them £1.57 each! So you might have one or two duplicates, but that’s okay. For £30, you couldn’t get this many products normally! Have a look and see for yourself…
Sam Donald
















































